Research bears this out. Recently, when B2B marketers were asked to rank their greatest challenges, more cited content creation than any other. This and other pain points were revealed in a research report from Content Marketing Institute, an Informa company: 

Some of the additional challenges shown above are closely related to content creation, too, because it can be difficult to align your marketing efforts without full buy-in from sales, subject matter experts, and others in your organization.

Maybe that’s why at least half of all B2B marketers team-up with external partners — and why 86% of those who do, do so for help with content creation. 

Who can you turn to? Options include in-house subject matter experts (your SMEs), freelancers, agencies, and B2B media firms who specialize in content marketing services. Each has its own set of pros and cons to consider. The key is to find the right partners who can understand both your market position and how to connect it to your customers’ needs and pain points. 

Whether you seek insight to help you produce and market content in-house or with external partners, you’ll gain helpful tips and insights by reading our free educational white paper, “Rules of B2B Engagement — Power-Up your Content Marketing with Partnerships.”

For additional questions, contact your sales representative or email Rachel Flow, Custom Digital Sales Manager; or call her in the US at 470-936-4377.