We asked your peers what worked for them in 2025, and they gave us a piece of their minds. All we can say is… thank you.

Bob Sperber, Editor, Branded Content

In today’s fast-paced digital landscape, B2B marketers face an overwhelming array of options to reach their audiences. From webinars to geofencing, email campaigns to custom content creation, the challenge lies in finding solutions that not only keep pace with evolving market trends but also deliver measurable results.

Leading media organizations have remained indispensable partners by offering multichannel solutions tailored to diverse needs. These include precise audience advertising and targeted solutions to enhance brand awareness, thought leadership, and lead generation across written, video, and event-based channels. For marketers, the right media partner can mean the difference between simply running campaigns and achieving meaningful engagement.

What your peers say about media partnerships

Marketers who work with leading media organizations often find these partnerships invaluable for reaching and engaging their target audiences. Here’s what some of your peers had to say when we asked about their experiences with our team:

• One marketing partner praised “the comprehensive solution suite,” which helps to “consistently reach a highly targeted, audited audience of decision-makers.” She also praised the editorial staff’s credibility and a “long-standing media partnership [that] has helped elevate [her company’s] brand and keeps us connected to key companies and decision-makers in the markets we serve.”
• Another described the advertising experience as “a game-changer for our business! From very early on, we saw a noticeable increase in customer inquiries and sales.” He emphasized that the team’s service “has not only boosted our visibility but also helped us build lasting relationships with new clients.”
• A third highlighted the performance of Informa’s media outlets and trade shows, saying, “Recent internal lead follow-up studies prove what we suspected” in that they “consistently outperform their competitors in terms of lead quality.” He also praised the team’s media representatives for helping “to keep me informed regarding the latest media offerings and innovations.”
• Another shared how our partnership “has been instrumental in amplifying our digital footprint and elevating our presence,” which has “not only expanded our reach but also strengthened our reputation with our audience.” She added a special callout to hosted webinars that “provided valuable opportunities to showcase our expertise and position us as trusted leaders.”
• “Nothing short of excellent” is how another partner characterized his rep and media team, which “excel at communicating what they can provide and what is expected of me to deliver. The solutions that they provide are effective, cost-efficient, and delivered on time. They always suggest and facilitate the best possible programs and outcomes for our needs.”
• Finally, another client said her campaigns have been effective, and “consistently excel, especially in clicks, CTR, and CPC [click-through rate and cost-per-click], giving us excellent visibility and engagement.”

Solutions that deliver results

These testimonials highlight the value of working with a media team that understands your industry, delivers measurable results, and fosters lasting partnerships. Whether it’s boosting visibility, generating leads, or amplifying your digital footprint, our team is committed to helping you achieve your goals.

Marketing solutions go beyond brand awareness-building advertising. Custom content — whether provided by you or created by our team — helps educate target audiences, establish thought leadership, and drive engagement. Learn more about improving your marketing content here.

Combining digital advertising, webinars, and email campaigns with precise audience targeting can amplify your presence and deliver measurable results. Discover how webinars drive engagement here, and explore shorter-form FastChat video interviews here.

Trade show marketing tools connect you with audiences before, during, and after events, ensuring your brand stays top of mind throughout the event lifecycle. Geofencing, media campaigns, and post-show strategies are just a few ways to maintain momentum. Learn how to leverage trade-show marketing here, post-show strategies here, and expo geofencing here.

Email and database best practices remain essential for reaching the right audience with maximum impact. Find out why bigger email lists aren’t always better here.

As your peers can attest, partnering with a media organization that offers a comprehensive portfolio of solutions — spanning brand awareness, thought leadership, and lead generation — delivers measurable results and lasting value.